A Brand Protection Toolkit to Combat Dupes Series

As look-alike products become increasingly prevalent, brands face growing challenges in protecting their intellectual property and market position. In our series, A Brand Protection Toolkit to Combat Dupes, Sterne Kessler attorneys examine the legal tools available to combat dupes, including trademarks and trade dress, copyright, design patents, unfair competition, and false advertising. Read the articles below for practical insights.

Part 1: Drawing the Line Between Dupes, Infringement, and Counterfeits

Part 2: The Look Is the Brand — Trade Dress Protection in the Dupe Era

Part 3: When Ornamental Becomes Actionable — Design Patents in the Dupe Era