Director Monica Riva Talley will speak at an invitation-only Boardroom session titled “The ROI of Brand Protection Efforts” at WTR Connect 2021. This Boardroom will be held virtually on Tuesday, March 16, 2021 from 11:35 a.m. – 12:35 p.m. EST.

Boardroom Overview

The real value of brand protection efforts is often unseen, seemingly hard to measure and often lost in the ‘cost’ of execution. This closed-door session will provide the ultimate sounding board for trademark experts to share how to effectively measure and justify the ROI they offer to the brand within the business – and whether the brand protection can be positioned as a revenue generator rather than a cost center.