MarkIt to Market – July 2015

The July issue of Sterne Kessler’s MarkIt to Market™ newsletter explains why two pronged protection is the best approach for product configuration, discusses the importance of coordination between legal and marketing departments regarding trademark registration and protection strategies, and provides an updated list of the Sunrise Periods currently open for new gTLDs.

In this issue:

• Two Prong Protection is the Best Approach for Product Configuration
• Why it Pays to Make Nice with Marketing
• gTLD Sunrise Periods Now Open

Sterne Kessler’s Trademark, Advertising, and Anti-Counterfeiting practice is designed to help meet the intellectual property needs of companies interested in developing and maintaining strong brands around the world. For more information, please contact Monica Riva Talley or Tracy-Gene G. Durkin.