With the NCAA playoffs hitting a fevered pitch, we remind our clients to avoid implying a tie-in or relationship with these events in your promotions and social media posts. Unless you are an official sponsor, we recommend that you not use the names (such as MARCH MADNESS, SWEET SIXTEEN, and FINAL FOUR) or logos associated with these events at all, but instead use generic terms such as “playoffs” if you must refer to these events in your commercial communications.

This article appeared in the March 2014 issue of MarkIt to Market. To view our past issues, as well as other firm newsletters, please click here.