One may not typically think of font programs, or their underlying typefaces, as protected intellectual property — but a recent suit involving retail giant Target should prompt companies to pay closer attention to their agreements related to this small yet mighty marketing aspect.

Earlier this month, affiliated Chicago typeface companies Berthold Type Group LLC and Berthold Direct Corporation (together, “Berthold”) filed an action for copyright infringement and breach of contract against Target Corporation (N.D. Ill., Case No. 1:17-cv-07180). In its complaint, Berthold alleges that Target licensed its Akzidenz-Grotesk typeface font software programs (to which it owns federal copyright registrations) in 2013, via a limited agreement providing for the use of the font on 10 computers and only for internal business purposes.

In June 2017, Berthold came across a promotional video by Target’s outside design firm, touting the production of an animated version of Akzidenz-Grotesk font for Target’s advertising and branding. Berthold wrote to Target requesting a documentation of its uses of the font and certification that such uses complied with the license; Target responded that it had investigated the matter and could confirm that it was in compliance. Upon receiving this response, Berthold filed its complaint, asking for preliminary and permanent injunctions against Target’s unauthorized use of the font software, an accounting of all such uses to date, damages of up to $150,000 per infringement, and attorneys’ fees and costs.

The outcome of this particular case has yet to be determined, but its existence is a helpful reminder that companies need to be mindful of the restrictions in place for all of their licensed-in intellectual property – even for something as seemingly minor as a typeface design.

This article appeared in the October 2017 issue of MarkIt to Market. To view our past issues, as well as other firm newsletters, please click here.