Welcome to the March 2024 issue of Sterne Kessler’s MarkIt to Market® newsletter. This month, we discuss the IPR Center’s efforts to stop global IP theft and address counterfeiting on both home and foreign turf; a recent TTAB decision on descriptiveness, which highlights the importance of selecting marks that evoke rather than describe; and the fundamentals of IP law for brands navigating social media and emerging technologies.
Our Trademark & Brand Protection practice here at Sterne Kessler is devoted to guiding companies of all sizes in developing and maintaining strong brands around the world. There is always something new and exciting happening in our unique IP niche, and we bring you updates each month to help you keep on top of it all. Thanks for your readership. If there is something you would like us to cover, please don’t hesitate to reach out to us and let us know!
Kind Regards,
Editor
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