Welcome to the January 2026 issue of Sterne Kessler’s MarkIt to Market® newsletter. As we’ve entered the new year, we’re excited to introduce a new quarterly digest format for MarkIt to Market®. We will also continue to provide timely updates on brand protection and emerging issues impacting trademark owners. In this edition, we highlight the top five most-read Sterne Kessler articles from 2025.
Our Trademark & Brand Protection practice here at Sterne Kessler is devoted to guiding companies of all sizes in developing and maintaining strong brands around the world. There is always something new and exciting happening in our unique IP niche, and we bring you updates each month to help you keep on top of it all.
Thanks for your readership. If there is something you would like us to cover, please don’t hesitate to reach out to us and let us know!
Kind regards,
In this Issue:
- A Reminder on the Benefits of a Federal Trademark Registration
- Filings Up, Pendency Down – USPTO 2024 Year in Review (& Early Thoughts for 2025)
- Legally Viral: Reality TV Trademarks on Social Media
- When Surfboards and Superstars Collide: How to Avoid a Wipeout [or Mayhem]
- Avoid Pitfalls in Declaration of Use Filings: Domicile Address Requirements and U.S. Counsel Rule
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