Happy New Year! We’re excited to share the January 2022 issue of Sterne Kessler’s MarkIt to Market® newsletter in a newly updated format. This month’s articles discuss the Pantone Color Institute’s 2022 Color of the Year – including how brands can memorably link color to brand identity. We also explore a recent TTAB decision sustaining a dilution claim against the POTIFY mark – can you guess the opposer?

Our Trademark & Brand Protection practice here at Sterne Kessler is devoted to guiding companies of all sizes in developing and maintaining strong brands around the world. There is always something new and exciting happening in our unique IP niche, and we bring you updates each month to help you keep on top of it all. Thanks for your readership. If there is something you would like us to cover, please don’t hesitate to reach out to us and let us know!

Kind Regards,

Monica Riva Talley

In this issue: