Director Monica Riva Talley was quoted in the article “Washington Commanders: How Did They Keep the New Name Secret for So Long?,” published by FOX Business. From the article:

“FOX Business spoke with Monica Talley, head of the trademark and brand protection practice at specialty law firm Sterne, Kessler, Goldstein & Fox, who told us that D.C.’s professional football team did a good job of holding its cards close and explained how major brands are able to do so.

Talley says a lot is involved in the planning of selecting and securing a new trademark, and there are two ways that entities can go about their filings while flying under the radar.”