In-House Counsel Say Communication and Creativity Can Fight Genericide

Managing Intellectual Property writes, “Using trademarks consistently and appealing to companies’ sense of brand ownership are key to preventing genericide, lawyers say. Genericide – when a brand’s trademark becomes the generic term for a product – wipes out trademark protection.”

Director Monica Riva Talley was quoted in the article “In-House Counsel Say Communication and Creativity Can Fight Genericide,” published by Managing Intellectual Property.