Managing Intellectual Property writes, “With oral arguments in USPTO v at the US Supreme Court now finished, industry stakeholders should be preparing for that fact that, whichever way the court decides, the judgment will have implications for how they select generic names.

Should SCOTUS rule with that generic names tied to top-level domain names are eligible for trademark registration, companies may have to spend more money on surveys to prove distinctiveness for their own brands.”

Director Monica Riva Talley was quoted in the article “ will make brands ‘think twice’ on generic names,” published by Managing Intellectual Property.