Sterne Kessler’s Shana Olson hosted the INTA North America Roundtable, A Journey of a Dupe: Crossing the Line from Dupe to Counterfeit.

The roundtable explored the evolving line between lawful “dupes” and actionable infringement, examining when imitation goes from permissible to unlawful under intellectual property law. Drawing on real-world cases and practical scenarios, the discussion unpacked key risks across trademark, trade dress, false advertising, design patent, and copyright law. Attendees gained actionable insights into how brands can protect their IP, and how competitors can innovate without going “too far.”