Counsel Lauriel Dalier and Shana Olson will speak at the 2025 INTA Annual Meeting, scheduled for May 17-20 in San Diego, California. Lauriel will speak during the Breakfast Table Topics on Saturday, May 17, and her session is titled “AI and Brand Identity: Navigating Trademark Challenges in the Digital Age.” Shana will speak during the Breakfast Table Topics on Tuesday, May 20, and her session is titled “Conjunction Junction: What’s Your Function(ality)?”

Conference Overview

The theme of this year’s 2025 INTA Annual Meeting is “The Business of IP,” which highlights the pivotal role that intellectual property plays in driving innovation and business success. The meeting’s three educational tracks—Law and Policy, Business and Technology, and Professional Development and Career Advancement—feature over fifty educational sessions and are complemented by unparalleled business development opportunities.