Marketing & Advertising

In a highly competitive global economy, businesses must work harder than ever to capture consumer attention. Creative media and advertising strategies can help a brand stand out in a crowded marketplace. But with every new creative strategy comes a new set of legal challenges. Clients trust Sterne Kessler to guide them through evolving regulations for marketing & advertising, and maximize the value of their brand investments.

Sterne Kessler’s Marketing & Advertising team works with clients, including The Washington Post, Volkswagen Group, and BTL Industries, amongst others, to ensure compliance with state and federal regulations for marketing, labeling, and advertising. We also help clients mitigate the risk of potential false advertising litigation as they develop and launch new campaigns. Our work includes advertising review for traditional media channels, and strategic counsel on using new media platforms to promote products and engage with customers in engaging and creative ways. We also help clients capitalize on opportunities for brand expansion via licensing, co-branding, and affinity relationships as well as sponsorships and endorsement agreements.

Our marketing & advertising services include:

  • Advertising review
  • Brand messaging and guidelines
  • Claims analysis and comparative advertising
  • Cooperative advertising
  • Co-branding and licensing
  • False advertising and litigation
  • Sponsorship and endorsement agreements

Related Resources

MarkIt to Market®

MarkIt to Market® – February 2024

February 29, 2024

Bylined Articles

First Sale Doctrine – Not a Get Out of Jail Free Card

Sterne, Kessler, Goldstein & Fox February 26, 2024

Bylined Articles

PTAB: Design Patents for GUI Interface Cancelled in AIA Proceedings

Sterne, Kessler, Goldstein & Fox January 31, 2024

Bylined Articles

An Introduction from the Editor – 2023 Design Patents Year in Review: Analysis and Trends

Sterne, Kessler, Goldstein & Fox January 31, 2024

Reports

2023 Design Patents Year in Review: Analysis & Trends

Sterne, Kessler, Goldstein & Fox January 31, 2024

Press Release

Sterne Kessler Publishes 2023 Design Patents Year in Review: Analysis & Trends Report

Sterne, Kessler, Goldstein & Fox January 31, 2024

MarkIt to Market®

MarkIt to Market® – November 2023

November 30, 2023

Bylined Articles

Recent Updates on the NFL and Intellectual Property

Sterne, Kessler, Goldstein & Fox November 30, 2023

Press Release

Monica Riva Talley Earns Lexology Client Choice Award for Third Consecutive Year

Sterne, Kessler, Goldstein & Fox November 29, 2023

MarkIt to Market®

MarkIt to Market® – October 2023

October 31, 2023

Press Release

Managing IP Recognizes Ivy Estoesta and Dana Justus as 2023 Rising Stars

Sterne, Kessler, Goldstein & Fox October 2, 2023

Bylined Articles

INFORM ACT: What Brands Need to Know

The Licensing Journal September 29, 2023

MarkIt to Market®

MarkIt to Market® – September 2023

September 28, 2023

Bylined Articles

FTC Guidelines Influence How Influencers Influence

Sterne, Kessler, Goldstein & Fox September 28, 2023

MarkIt to Market®

MarkIt to Market® – August 2023

August 31, 2023

Bylined Articles

How to Lose a Mark in 3 Ways – Part 3: Naked Licensing

Sterne, Kessler, Goldstein & Fox August 31, 2023

Bylined Articles

INFORM ACT: What Brands Need to Know

Sterne, Kessler, Goldstein & Fox July 31, 2023

Bylined Articles

How to Lose a Mark in 3 Ways – Part 2: Genericide

Sterne, Kessler, Goldstein & Fox July 31, 2023

MarkIt to Market®

MarkIt to Market® – July 2023

July 31, 2023

Bylined Articles

News Flash: Trademark Infringement is No Laughing Matter

Sterne, Kessler, Goldstein & Fox June 30, 2023

Bylined Articles

How to Lose a Mark in 3 Ways – Part 1

Sterne, Kessler, Goldstein & Fox June 30, 2023

MarkIt to Market®

MarkIt to Market® – June 2023

June 29, 2023

Speaking Engagement

Wellness in the Practice of Law: Understanding and Managing Stress in the Legal Profession

June 27, 2023 10:00 AM - 12:00 PM PST

Bylined Articles

US Supreme Court Refocuses the Test for Transformative Use

The Trademark Lawyer June 22, 2023

Bylined Articles

Don’t WING It When It Comes to Advertising

Sterne, Kessler, Goldstein & Fox March 29, 2023

MarkIt to Market®

MarkIt to Market® – March 2023

March 29, 2023

Press Release

Sterne Kessler and Directors Talley, Durkin, and Nowak Recognized in 2023 WTR 1000

Sterne, Kessler, Goldstein & Fox February 7, 2023

Bylined Articles

Here It Goes Again: OK Go’s Recent Trademark Dispute Over…Cereal?

Sterne, Kessler, Goldstein & Fox January 30, 2023

MarkIt to Market®

MarkIt to Market® – January 2023

January 30, 2023

Webinar

2022 Trademark Year in Review: Analysis and Trends

January 19, 2023 1:00 PM - 2:00 PM PST

Webinar Recordings & Materials

2022 Trademark Year in Review: Analysis and Trends

January 19, 2023

Bylined Articles

Red-dy for 2023? Viva Magenta Named Pantone’s Color of the Year

Sterne, Kessler, Goldstein & Fox December 28, 2022

Bylined Articles

What We’re Watching in Europe…

Sterne, Kessler, Goldstein & Fox December 28, 2022

MarkIt to Market®

MarkIt to Market® – December 2022

December 28, 2022

Bylined Articles

gTLD Sunrise Period Now Open: November 2022

Sterne, Kessler, Goldstein & Fox November 30, 2022

Bylined Articles

Priority Pitfalls

Sterne, Kessler, Goldstein & Fox November 30, 2022

MarkIt to Market®

MarkIt to Market® – November 2022

November 30, 2022

In the News

What To Know About Jack Daniel’s Dog Toy IP Tug of War

Law360 November 23, 2022

Press Release

Director Monica Riva Talley Wins Lexology Client Choice Award for Second Consecutive Year

Sterne, Kessler, Goldstein & Fox November 15, 2022

Speaking Engagement

Happy Birthday to You (AIPLA) – Year in Review [Trademarks]

October 29, 2022 9:00 AM - 12:30 PM PST

Bylined Articles

Don’t Delay, Act Today: Showing of Irreparable Harm Damaged by Delay in Filing Complaint

Sterne, Kessler, Goldstein & Fox October 28, 2022

Bylined Articles

gTLD Sunrise Periods Now Open: October 2022

Sterne, Kessler, Goldstein & Fox October 28, 2022

MarkIt to Market®

MarkIt to Market® – October 2022

October 28, 2022

Bylined Articles

Copyright Compliance Tips Ahead of Justices’ Warhol Ruling

Law360 October 20, 2022

In the News

Skilled in the Art With Scott Graham

Law.com October 14, 2022

In the News

SCOTUS Flinches at ‘Extremes’ in Warhol ‘Prince’ Case

World Intellectual Property Review October 13, 2022

MarkIt to Market®

MarkIt to Market® – August 2022

August 31, 2022

Bylined Articles

gTLD Sunrise Period Now Open: August 2022

Sterne, Kessler, Goldstein & Fox August 31, 2022

In the News

How Brands and Retailers Avoid Trademark Tensions: In-House

Managing IP August 11, 2022

Bylined Articles

How to Ensure Your Trade Dress Doesn’t Go to Hell in a Handbasket

Sterne, Kessler, Goldstein & Fox July 27, 2022

Firm Announcements

Sterne Kessler and D.C. Bar Pro Bono Center Host Sixth Annual Small Business Clinic

Sterne, Kessler, Goldstein & Fox June 9, 2022

MarkIt to Market®

MarkIt to Market® – May 2022

May 26, 2022

Bylined Articles

Web3 Inspires Spotify to Try NFTs

Sterne, Kessler, Goldstein & Fox May 26, 2022

Bylined Articles

gTLD Sunrise Period Now Open: May 2022

Sterne, Kessler, Goldstein & Fox May 26, 2022

Speaking Engagement

 The Court of Public Opinion: How to Execute and Manage a Public Brand Evolution

May 1, 2022 9:30 PM - 10:45 PM PST

Press Release

Directors Monica Riva Talley and Tracy-Gene G. Durkin Lauded in 2022 WTR 1000

Sterne, Kessler, Goldstein & Fox March 4, 2022

MarkIt to Market®

MarkIt to Market® – February 2022

February 25, 2022

Bylined Articles

Does NFT Appropriation Art Appropriate Trademark Rights?

Sterne, Kessler, Goldstein & Fox February 25, 2022

In the News

Commanders Changing Crest To Calm Criticism

The Washington Times February 22, 2022

MarkIt to Market®

MarkIt to Market® – January 2022

January 28, 2022

Bylined Articles

Very Peri – Pantone’s New Hue for 2022!

Sterne, Kessler, Goldstein & Fox January 28, 2022

Bylined Articles

Watching the Pot™

Sterne, Kessler, Goldstein & Fox January 28, 2022

MarkIt to Market®

MarkIt to Market® – December 2021

December 22, 2021

Bylined Articles

gTLD Sunrise Period Now Open: December 2021

Sterne, Kessler, Goldstein & Fox December 22, 2021

MarkIt to Market®

MarkIt to Market® – November 2021

November 30, 2021

Bylined Articles

“Say What Again?”: Pulp Fiction Shows us Where NFTs Meet Trademark Law

Sterne, Kessler, Goldstein & Fox November 30, 2021

Press Release

Director Monica Riva Talley Earns Lexology Client Choice Award for Excellence in Client Service

Sterne, Kessler, Goldstein & Fox October 27, 2021

MarkIt to Market®

MarkIt to Market® – October 2021

October 26, 2021

Bylined Articles

gTLD Sunrise Periods Now Open: October 2021

Sterne, Kessler, Goldstein & Fox October 26, 2021

Press Release

Five Sterne Kessler Attorneys Selected for International Trademark Association Committees

Sterne, Kessler, Goldstein & Fox October 25, 2021

Press Release

Counsels Estoesta and Justus Ranked as “Rising Stars” by Managing IP

Sterne, Kessler, Goldstein & Fox October 1, 2021

MarkIt to Market®

MarkIt to Market® – September 2021

September 30, 2021

Bylined Articles

Watching the Pot™

Sterne, Kessler, Goldstein & Fox September 30, 2021

Bylined Articles

gTLD Sunrise Period Now Open: September 2021

Sterne, Kessler, Goldstein & Fox September 30, 2021

Bylined Articles

gTLD Sunrise Period Now Open: August 2021

Sterne, Kessler, Goldstein & Fox August 30, 2021

MarkIt to Market®

MarkIt to Market® – August 2021

August 27, 2021

MarkIt to Market®

MarkIt to Market® – July 2021

July 26, 2021

Bylined Articles

Bombing Atomically – Futura and the Future of Fluid Trademarks

Sterne, Kessler, Goldstein & Fox July 26, 2021

Bylined Articles

Budding Legislation – The Cannabis Administration and Opportunity Act

Sterne, Kessler, Goldstein & Fox July 26, 2021

Bylined Articles

Watching the Pot™

Sterne, Kessler, Goldstein & Fox July 26, 2021

MarkIt to Market®

MarkIt to Market® – June 2021

June 25, 2021

Bylined Articles

Dealing With the Surge: U.S. Trademark Applications Up 63%

Sterne, Kessler, Goldstein & Fox June 25, 2021

Bylined Articles

Watching the Pot™

Sterne, Kessler, Goldstein & Fox June 25, 2021

In the News

How Brands Monitor and Clear Apps for Trademark Issues

Managing IP June 17, 2021

MarkIt to Market®

MarkIt to Market® – May 2021

May 27, 2021

Bylined Articles

Watching the Pot™

Sterne, Kessler, Goldstein & Fox May 27, 2021

MarkIt to Market®

MarkIt to Market® – April 2021

April 29, 2021

Bylined Articles

Sole Mates (or Not) – Takeaways from Nike v. Satan Shoes

Sterne, Kessler, Goldstein & Fox April 29, 2021

Bylined Articles

gTLD Sunrise Period Now Open: April 2021

Sterne, Kessler, Goldstein & Fox April 29, 2021

In the News

How Brands Manage Social and Political Issues

Managing IP April 16, 2021

MarkIt to Market®

MarkIt to Market® – March 2021

March 31, 2021

Bylined Articles

Watching the Pot™

Sterne, Kessler, Goldstein & Fox P.L.L.C. March 31, 2021

Bylined Articles

Brand Licensing: Tips to Ensure Your Co-Branding Arrangement Rises to the Top

The Licensing Journal March 31, 2021

Speaking Engagement

The ROI of Brand Protection Efforts

March 16, 2021 11:35 AM - 12:35 PM PST

Firm Announcements

Sterne Kessler Nominated for Five 2021 Managing IP Awards

Sterne, Kessler, Goldstein & Fox P.L.L.C. March 11, 2021

Podcast Recording & Transcript

Innovation Conversations: Paul Reed Smith

February 26, 2021

MarkIt to Market®

MarkIt to Market® – February 2021

February 25, 2021

MarkIt to Market®

MarkIt to Market® – January 2021

January 28, 2021

Bylined Articles

Fading into the Background: Melissa & Doug’s Red Oval Mark Unregistrable Without Evidence of Independent Use

Sterne, Kessler, Goldstein & Fox P.L.L.C. January 28, 2021

Bylined Articles

It’s a Two-fer: Pantone’s Color(s) of the Year for 2021

Sterne, Kessler, Goldstein & Fox P.L.L.C. January 28, 2021

Bylined Articles

gTLD Sunrise Periods Now Open: January 2021

Sterne, Kessler, Goldstein & Fox P.L.L.C. January 28, 2021

MarkIt to Market®

MarkIt to Market® – December 2020

December 22, 2020

Bylined Articles

Protect Your .eu Domain Name From Becoming a Brexit Casualty

Sterne, Kessler, Goldstein & Fox P.L.L.C. December 22, 2020

Bylined Articles

gTLD Sunrise Periods Now Open: December 2020

Sterne, Kessler, Goldstein & Fox P.L.L.C. December 22, 2020

MarkIt to Market®

MarkIt to Market® – November 2020

November 30, 2020

Bylined Articles

Paradise Found – TTAB Reverses a Failure-to-Function Refusal

Sterne, Kessler, Goldstein & Fox P.L.L.C. November 30, 2020

Bylined Articles

Faux-cus: Google Takes Aim at the Counterfeit Industry

Sterne, Kessler, Goldstein & Fox P.L.L.C. November 30, 2020

Bylined Articles

gTLD Sunrise Period Now Open

Sterne, Kessler, Goldstein & Fox P.L.L.C. November 30, 2020

Speaking Engagement

Protecting Cannabis Intellectual Property

November 16, 2020 12:30 PM - 2:00 PM PST

In the News

Generic.com brands fear uphill battle despite USPTO guidance

Managing IP November 13, 2020

In the News

Brands Reveal Fang-Tastic Clearance Tips For Seasonal Items

Managing IP October 16, 2020

Speaking Engagement

Trademark Challenges and Opportunities in Household and Consumer Goods

October 14, 2020 11:35 AM - 12:35 PM PST

MarkIt to Market®

MarkIt to Market® – September 2020

September 30, 2020

Bylined Articles

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox P.L.L.C. September 30, 2020

In the News

Goldman Sachs Has Money. It Has Power. And Now It Has a Font

The New York Times August 21, 2020

MarkIt to Market®

MarkIt to Market® – July 2020

July 30, 2020

Bylined Articles

Font Software Licensing – “Sans” Disparagement Clause

Sterne, Kessler, Goldstein & Fox P.L.L.C. July 30, 2020

Bylined Articles

Made in the USA: The Federal Trade Commission Proposes a New Rule to Protect U.S. Manufacturers and Consumers

Sterne, Kessler, Goldstein & Fox P.L.L.C. July 30, 2020

In the News

Companies: watch budgets and licenses when you rebrand

Managing IP July 10, 2020

MarkIt to Market®

MarkIt to Market® – June 2020

June 30, 2020

Bylined Articles

Breaking News: Booking.com Prevails in Genericness Challenge

Sterne, Kessler, Goldstein & Fox P.L.L.C. June 30, 2020

Bylined Articles

CBD Ingredient Brands – Trademark Registration Is Possible, but May Be a Tough Pill to Swallow

Sterne, Kessler, Goldstein & Fox P.L.L.C. June 30, 2020

In the News

Booking.com will make brands ‘think twice’ on generic names

Managing Intellectual Property May 8, 2020

MarkIt to Market®

MarkIt to Market® – April 2020

April 30, 2020

Bylined Articles

Color Marks for Product Packaging CAN Be Inherently Distinctive – What This Means for Your Brand Strategy

Sterne, Kessler, Goldstein & Fox P.L.L.C. April 30, 2020

Bylined Articles

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox P.L.L.C. April 30, 2020

Press Release

Two Sterne Kessler Directors Recognized as “Top Authors” by JD Supra

Sterne, Kessler, Goldstein & Fox P.L.L.C. April 29, 2020

In the News

Rallying the troops may help thwart trademark squatters

Managing Intellectual Property April 17, 2020

MarkIt to Market®

MarkIt to Market® – March 2020

March 30, 2020

Bylined Articles

gTLD Sunrise Period Now Open

Sterne, Kessler, Goldstein & Fox P.L.L.C. March 30, 2020

In the News

Brands reveal how they choose whether to litigate

Managing Intellectual Property March 11, 2020

MarkIt to Market®

MarkIt to Market® – February 2020

February 27, 2020

Bylined Articles

U.S. Chamber of Commerce – 2020 International IP Index Now Available

Sterne, Kessler, Goldstein & Fox P.L.L.C. February 27, 2020

Bylined Articles

Sussexit: Petty Queens and Trademark Takeaways

Sterne, Kessler, Goldstein & Fox P.L.L.C. February 27, 2020

Bylined Articles

gTLD Sunrise Period Now Open

Sterne, Kessler, Goldstein & Fox P.L.L.C. February 27, 2020

In the News

ITC Finds NJ E-Cig Maker Infringed Juul’s Patents

Law360 February 20, 2020

In the News

Disney Baby Yoda Crackdown on Etsy Skims Surface of Deeper Rifts

Bloomberg Law February 11, 2020

In the News

In-House Counsel Say Communication and Creativity Can Fight Genericide

Managing Intellectual Property February 6, 2020

MarkIt to Market®

MarkIt to Market® – January 2020

January 31, 2020

Bylined Articles

That’s Not My [Sur]name

Sterne, Kessler, Goldstein & Fox January 31, 2020

Bylined Articles

Grab Some Limes? What to do When Your Brand Goes Viral – and Not in a Good Way

Sterne, Kessler, Goldstein & Fox January 31, 2020

MarkIt to Market®

MarkIt to Market® – December 2019

December 31, 2019

Bylined Articles

Color Talk – Pantone’s Color for 2020 and Other Thoughts

Sterne, Kessler, Goldstein & Fox P.L.L.C. December 31, 2019

Bylined Articles

gTLD Sunrise Period Now Open

Sterne, Kessler, Goldstein & Fox P.L.L.C. December 31, 2019

Webinar

Protecting Cannabis IP: Patents, Trademarks, Copyrights, and Trade Secrets

December 13, 2019 1:00 PM - 2:30 PM PST

In the News

EU Court Decision Says Cannabis Products Cannot Be Granted Trademarks

Cannabis Law Review December 12, 2019

Speaking Engagement

IP Seminar @ VOLVO CARS

October 9, 2019 11:50 AM - 12:40 PM PST

MarkIt to Market®

MarkIt to Market® – September 2019

September 30, 2019

Bylined Articles

Perception is Everything: Use of Component Marks in Commerce

Sterne, Kessler, Goldstein & Fox P.L.L.C September 30, 2019

Bylined Articles

King James and TACO TUESDAY

Sterne, Kessler, Goldstein & Fox P.L.L.C September 30, 2019

Bylined Articles

gTLD Sunrise Period Now Open

Sterne, Kessler, Goldstein & Fox P.L.L.C September 30, 2019

MarkIt to Market®

MarkIt to Market® – August 2019

August 29, 2019

Bylined Articles

Well Played – Why The Ohio State University’s Trademark Strategy Isn’t So Crazy After All

Sterne, Kessler, Goldstein & Fox P.L.L.C August 29, 2019

Bylined Articles

gTLD Sunrise Period Now Open

Sterne, Kessler, Goldstein & Fox P.L.L.C August 29, 2019

MarkIt to Market®

MarkIt to Market® – July 2019

July 31, 2019

Bylined Articles

gTLD Sunrise Period Now Open

Sterne, Kessler, Goldstein & Fox P.L.L.C July 31, 2019

Speaking Engagement

MIP Innovation & Litigation Summit 2019

June 11, 2019

MarkIt to Market®

MarkIt to Market® – May 2019

May 31, 2019

Press Release

MIP Distinguishes Three Sterne Kessler Directors Among Top 250 Women in IP

Sterne, Kessler, Goldstein & Fox PLLC May 23, 2019

Speaking Engagement

2019 CLOC Vegas Institute

May 14, 2019

MarkIt to Market®

MarkIt to Market® – April 2019

April 30, 2019

Bylined Articles

Are Cosmetic Products Containing Hemp-Derived CBD On a Faster Track To Being Lawful?

Sterne, Kessler, Goldstein & Fox P.L.L.C. April 30, 2019

Bylined Articles

What’s The Point (Of Sale Display)?

Sterne, Kessler, Goldstein & Fox P.L.L.C. April 30, 2019

Bylined Articles

Return on Investment – Proving That Protection Pays

World Trademark Review April 18, 2019

Bylined Articles

SCOTUS Agrees to Hear Case Determining Federal Registrability of Immoral and Scandalous Trademarks

The Intellectual Property Strategist April 1, 2019

Bylined Articles

gTLD Sunrise Periods Now Open – March 2019

Sterne, Kessler, Goldstein & Fox P.L.L.C. March 29, 2019

Bylined Articles

What’s the Answer: Does the 2018 Farm Bill Create a Path for Federal Trademark Registration of CBD Products?

Sterne, Kessler, Goldstein & Fox P.L.L.C. March 29, 2019

MarkIt to Market®

MarkIt to Market® – March 2019

March 28, 2019

Speaking Engagement

Brand Protection Online

March 5, 2019 12:00 AM - 11:59 PM PST

MarkIt to Market®

MarkIt to Market® – February 2019

March 1, 2019

Bylined Articles

gTLD Sunrise Period Now Open – February

Sterne, Kessler, Goldstein & Fox P.L.L.C March 1, 2019

Bylined Articles

Up in Smoke? IP Protection for Cannabis Products

Sterne, Kessler, Goldstein & Fox P.L.L.C. March 1, 2019

In the News

US: Top Trademark Cases And Practice Tips From 2018

Managing Intellectual Property February 26, 2019

Press Release

Sterne Kessler Directors Recognized Among the World’s Leading IP Practitioners

World Intellectual Property Review February 20, 2019

Press Release

WTR 1000 2019 Recognizes Sterne Kessler Directors and Leading Trademark & Brand Protection Practice

Sterne, Kessler, Goldstein & Fox P.L.L.C. January 31, 2019

MarkIt to Market®

MarkIt to Market® – January 2019

January 30, 2019

Bylined Articles

New Year, New Hue!

Sterne, Kessler, Goldstein & Fox P.L.L.C. January 30, 2019

Bylined Articles

It’s a Bird! It’s a Plane! It’s Sufficiently Creative!

Sterne, Kessler, Goldstein & Fox P.L.L.C. January 30, 2019

Bylined Articles

Korea Amends Various IP Rights Guidelines

Sterne, Kessler, Goldstein & Fox P.L.L.C. January 30, 2019

Bylined Articles

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox P.L.L.C. January 30, 2019

In the News

Firms Step Out of Traditional Roles to Attract Clients

Financial Times December 27, 2018

Bylined Articles

Don’t Give Away the Store: Protecting retail with design patents

Chain Store Age October 22, 2018

Press Release

IP Powerhouse Sterne, Kessler, Goldstein & Fox Celebrates 40th Anniversary

Sterne, Kessler, Goldstein & Fox October 2, 2018

In the News

Generics Cos. Urge Fed. Circ. To Upend Depomed Patent Win

Law360 September 4, 2018

MarkIt to Market®

MarkIt to Market® – July 2018

July 31, 2018

Bylined Articles

“Fluid” Marks (pun intended): Enjoying a Summer Refresh

Sterne, Kessler, Goldstein & Fox July 31, 2018

MarkIt to Market®

MarkIt to Market® – May 2018

May 31, 2018

Bylined Articles

The Upside of Counterfeiting? (Market Intelligence and Opportunity)

Sterne, Kessler, Goldstein & Fox May 30, 2018

Bylined Articles

Upping Your Branding Game, Clinically Speaking

Sterne, Kessler, Goldstein & Fox May 30, 2018

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox May 30, 2018

Webinar

Counterfeit products on Social Media

May 17, 2018 12:00 PM - 1:00 PM PST

MarkIt to Market®

MarkIt to Market® – March 2018

March 28, 2018

Bylined Articles

Countdown to December 2020: Brexit Draft Agreement Provides Some Clues for Trademark Impact

Sterne, Kessler, Goldstein & Fox March 28, 2018

Bylined Articles

True Use or True Lies?

Sterne, Kessler, Goldstein & Fox March 28, 2018

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox March 28, 2018

MarkIt to Market®

MarkIt to Market® – February 2018

February 28, 2018

Bylined Articles

Changes to Canadian Trademark Law, Eh?

Sterne, Kessler, Goldstein & Fox February 28, 2018

Bylined Articles

When “Made in the USA” Means . . . Something Different

Sterne, Kessler, Goldstein & Fox February 28, 2018

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox February 28, 2018

Press Release

Sterne Kessler Directors Recognized Among the World’s Leading IP Practitioners

World Intellectual Property Review February 20, 2018

MarkIt to Market®

MarkIt to Market® – January 2018

January 31, 2018

Bylined Articles

Caution: Olympic Marks Ahead Staying In-bounds with the U.S. Olympic Committee

Sterne, Kessler, Goldstein & Fox January 31, 2018

Bylined Articles

European Union Welcomes Certification Marks

Sterne, Kessler, Goldstein & Fox January 31, 2018

Bylined Articles

Be Like Grumpy Cat

Sterne, Kessler, Goldstein & Fox January 31, 2018

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox January 31, 2018

MarkIt to Market®

MarkIt to Market® – December 2017

December 31, 2017

Bylined Articles

Ultra Violet is the New Black

Sterne, Kessler, Goldstein & Fox December 27, 2017

Bylined Articles

Trademark Practice Update: Scandalous? Immoral? It’s all Good

Sterne, Kessler, Goldstein & Fox December 27, 2017

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox December 27, 2017

Bylined Articles

Happy Holidays!

Sterne, Kessler, Goldstein & Fox December 27, 2017

MarkIt to Market®

MarkIt to Market – November 2017

November 30, 2017

Bylined Articles

Ugh (or Ugg?), Another Trademark Dispute

Sterne, Kessler, Goldstein & Fox November 29, 2017

Bylined Articles

Pitfalls of Holiday Specific Branding

Sterne, Kessler, Goldstein & Fox November 29, 2017

Bylined Articles

“Types” of Protection for Font and Typeface Designs

Sterne, Kessler, Goldstein & Fox November 29, 2017

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox November 29, 2017

Bylined Articles

Summary of Proposed and Final Notable Changes to 37 CFR 2, 6, and 7 (Trademarks)

MSBA Annual IP Law Update 2014 November 28, 2017

MarkIt to Market®

MarkIt to Market – October 2017

October 31, 2017

Bylined Articles

New DMCA Regulations – January 1, 2018

Sterne, Kessler, Goldstein & Fox October 31, 2017

Bylined Articles

Sad Tale of a Trademark Fail

Sterne, Kessler, Goldstein & Fox October 25, 2017

Bylined Articles

A Different “Type” of Lawsuit

Sterne, Kessler, Goldstein & Fox October 25, 2017

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox October 25, 2017

MarkIt to Market®

MarkIt to Market – September 2017

September 29, 2017

Bylined Articles

Beyond Mere Consent: It’s All in the Details

Sterne, Kessler, Goldstein & Fox September 27, 2017

Bylined Articles

Positive Developments – EUTM

Sterne, Kessler, Goldstein & Fox September 27, 2017

Publication

gTLD Sunrise Periods Open

Sterne, Kessler, Goldstein & Fox September 27, 2017

MarkIt to Market®

MarkIt to Market – August 2017

August 31, 2017

Bylined Articles

Life in the Lowercase Lane: Lessons for Trademark Owners About Genericide

Sterne, Kessler, Goldstein & Fox August 30, 2017

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox August 30, 2017

MarkIt to Market®

MarkIt to Market – July 2017

July 31, 2017

Bylined Articles

Summer’s Here, Don’t Get Burned!

Sterne, Kessler, Goldstein & Fox July 26, 2017

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox July 26, 2017

MarkIt to Market®

MarkIt to Market – June 2017

June 30, 2017

Bylined Articles

Bring on the Bad Word Brands?

Sterne, Kessler, Goldstein & Fox June 28, 2017

Bylined Articles

You Are Suspended…Now What?

Sterne, Kessler, Goldstein & Fox June 28, 2017

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox June 28, 2017

MarkIt to Market®

MarkIt to Market – May 2017

May 31, 2017

Bylined Articles

#Sponsored – FTC Warns Social Media Influencers to Clearly Disclose Material Connections

Sterne, Kessler, Goldstein & Fox May 31, 2017

Bylined Articles

3 Reasons Every Company Should Have a Business Transfer Clause in its Privacy Policy

Sterne, Kessler, Goldstein & Fox May 31, 2017

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox May 31, 2017

MarkIt to Market®

MarkIt to Market – April 2017

April 28, 2017

Bylined Articles

Navigating the Lifecycle of an Eponymous Brand (Part 3)

Sterne, Kessler, Goldstein & Fox April 26, 2017

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox April 26, 2017

MarkIt to Market®

MarkIt to Market – March 2017

March 30, 2017

Bylined Articles

Opportunity May Not Knock Without the Right Door

Sterne, Kessler, Goldstein & Fox March 29, 2017

Bylined Articles

Navigating the Lifecycle of an Eponymous Brand (Part 2)

Sterne, Kessler, Goldstein & Fox March 29, 2017

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox March 29, 2017

MarkIt to Market®

MarkIt to Market – February 2017

February 28, 2017

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox February 22, 2017

MarkIt to Market®

MarkIt to Market – January 2017

January 31, 2017

Bylined Articles

What’s in a Name?: An Overview of the TTAB’s Recent Surname Decisions

Sterne, Kessler, Goldstein & Fox January 25, 2017

Bylined Articles

U.S. Trademark Office Implements Adjusted Fee

Sterne, Kessler, Goldstein & Fox January 25, 2017

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox January 25, 2017

MarkIt to Market®

MarkIt to Market – December 2016

December 28, 2016

Bylined Articles

Trademarks – New Year, Clean Start

Sterne, Kessler, Goldstein & Fox December 28, 2016

Bylined Articles

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox December 28, 2016

MarkIt to Market®

MarkIt to Market – November 2016

November 30, 2016

Bylined Articles

Certification Marks: When Theory and Practice Diverge

Sterne, Kessler, Goldstein & Fox November 30, 2016

Bylined Articles

New Year, New Rules: What to Know About the January 2017 TTAB Rule Updates

Sterne, Kessler, Goldstein & Fox November 30, 2016

Bylined Articles

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox November 30, 2016

MarkIt to Market®

MarkIt to Market – October 2016

October 31, 2016

Bylined Articles

What’s Happening with the Redskins Case?

Sterne, Kessler, Goldstein & Fox October 26, 2016

Bylined Articles

Choosing Owner Entities WISELY

Sterne, Kessler, Goldstein & Fox October 26, 2016

Bylined Articles

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox October 26, 2016

MarkIt to Market®

MarkIt to Market – September 2016

September 30, 2016

In the News

SCOTUS Slants decision could change 70 years of practice, say lawyers

World Intellectual Property Review September 30, 2016

Bylined Articles

Beyond Black and White

Sterne, Kessler, Goldstein & Fox September 28, 2016

Bylined Articles

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox September 28, 2016

MarkIt to Market®

MarkIt to Market – August 2016

August 31, 2016

Bylined Articles

USA! USA! USA!

Sterne, Kessler, Goldstein & Fox August 31, 2016

Bylined Articles

Have Sense About Scents

Sterne, Kessler, Goldstein & Fox August 31, 2016

Bylined Articles

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox August 31, 2016

MarkIt to Market®

MarkIt to Market – July 2016

July 29, 2016

Bylined Articles

The Design Patent Case of the Century

Sterne, Kessler, Goldstein & Fox July 27, 2016

Bylined Articles

The Distinctiveness Threshold for Stylization of Descriptive Marks

Sterne, Kessler, Goldstein & Fox July 27, 2016

Bylined Articles

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox July 27, 2016

MarkIt to Market®

MarkIt to Market – June 2016

June 30, 2016

Bylined Articles

When One Specimen Per Class May No Longer Be Enough

Sterne, Kessler, Goldstein & Fox June 29, 2016

Bylined Articles

Saying It YOUR Way, On THEIR Website: Not a Registrable Service

Sterne, Kessler, Goldstein & Fox June 29, 2016

Bylined Articles

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox June 29, 2016

MarkIt to Market®

MarkIt to Market – May 2016

May 31, 2016

Bylined Articles

Spotlight on the Highlights — Clarifications and Changes in the April 2016 TMEP

Sterne, Kessler, Goldstein & Fox May 25, 2016

Bylined Articles

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox May 25, 2016

Bylined Articles

Combatting Counterfeiting by Building a Strong Brand Identity

Euromoney Expert Guides May 13, 2016

MarkIt to Market®

MarkIt to Market – April 2016

April 29, 2016

Bylined Articles

CD to LD to DVD — How to Keep Up with your IDs

Sterne, Kessler, Goldstein & Fox April 27, 2016

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox April 27, 2016

MarkIt to Market®

MarkIt To Market – March 2016

March 31, 2016

Bylined Articles

Use It or Lose It: IKEA’s Trademark Battle in Indonesia

Sterne, Kessler, Goldstein & Fox March 30, 2016

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox March 30, 2016

MarkIt to Market®

MarkIt to Market – February 2016

February 29, 2016

Bylined Articles

Zombie Trademarks – When is a “Dead” Mark Really Alive, and Able to Bite?

Sterne, Kessler, Goldstein & Fox February 24, 2016

Bylined Articles

Reddit Community to Fine Brothers: REACT Registration Not So Fine

Sterne, Kessler, Goldstein & Fox February 24, 2016

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox February 24, 2016

MarkIt to Market®

MarkIt to Market – January 2016

January 31, 2016

Bylined Articles

Out With the Old, In With the New

Sterne, Kessler, Goldstein & Fox January 27, 2016

Bylined Articles

New Year Trademark Audit: A Time for Reflection and Renewal

Sterne, Kessler, Goldstein & Fox January 27, 2016

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox January 27, 2016

MarkIt to Market®

MarkIt to Market – December 2015

December 30, 2015

Bylined Articles

TTAB Finds MEAT CANDY to be Too Sweet

Sterne, Kessler, Goldstein & Fox December 30, 2015

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox December 30, 2015

MarkIt to Market®

MarkIt to Market – November 2015

November 30, 2015

Bylined Articles

Missed Connections: Seeking The Girl on the Train, Found Girl on a Train

Sterne, Kessler, Goldstein & Fox November 30, 2015

Bylined Articles

Sell-abrating Sensibly

Sterne, Kessler, Goldstein & Fox November 30, 2015

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox November 30, 2015

Bylined Articles

Vampires drink beer? The battle of the trademarked alcohol

The Trademark Lawyer November 1, 2015

MarkIt to Market®

MarkIt to Market – October 2015

October 30, 2015

Bylined Articles

BUY NOW: Use in Commerce for Mobile Applications

Sterne, Kessler, Goldstein & Fox October 30, 2015

Bylined Articles

How May We Help You? When is a Service Not a Service?

Sterne, Kessler, Goldstein & Fox October 30, 2015

Bylined Articles

If It’s Worth It, You Should Work It (As a Work Made for Hire)

Sterne, Kessler, Goldstein & Fox October 30, 2015

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox October 30, 2015

MarkIt to Market®

Markit to Market – September 2015

September 30, 2015

Bylined Articles

Ch-Ch-Ch-Ch-Changes: USPTO Pilot Program on Changing Technology

Sterne, Kessler, Goldstein & Fox September 30, 2015

Bylined Articles

The Who, What, and “Wares” of Wearable Technology – Protect Your Morphing Products

Sterne, Kessler, Goldstein & Fox September 30, 2015

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox September 30, 2015

MarkIt to Market®

MarkIt to Market – August 2015

August 16, 2015

Bylined Articles

Naked Consent: When Does Yes Mean No?

Sterne, Kessler, Goldstein & Fox August 16, 2015

Bylined Articles

5 Steps to Protecting Your Shrinking Trademark

Sterne, Kessler, Goldstein & Fox August 16, 2015

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox August 16, 2015

MarkIt to Market®

MarkIt to Market – July 2015

July 31, 2015

Bylined Articles

Two Prong Protection is the Best Approach for Product Configuration

Sterne, Kessler, Goldstein & Fox July 31, 2015

Bylined Articles

Why it Pays to Make Nice with Marketing

Sterne, Kessler, Goldstein & Fox July 31, 2015

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox July 31, 2015

In the News

Sterne Kessler Director Comments on Cancellation of Washington DC NFL Team’s Trademark

Washington Business Journal & Patent, Trademark & Copyright Journal July 9, 2015

MarkIt to Market®

MarkIt to Market – June 2015

June 30, 2015

Bylined Articles

Hashtag Trademarks: #ItsAllAboutTheUse

Sterne, Kessler, Goldstein & Fox June 30, 2015

Bylined Articles

Upcoming Changes in Canadian Trademark Law

Sterne, Kessler, Goldstein & Fox June 30, 2015

Bylined Articles

Changes in U.S Certification Mark Requirements

Sterne, Kessler, Goldstein & Fox June 30, 2015

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox June 30, 2015

Bylined Articles

IP Flash: Clearing and Protecting Pharmaceutical Trademarks

European Biotechnology June 11, 2015

MarkIt to Market®

MarkIt to Market – May 2015

May 29, 2015

Bylined Articles

Counterfeiting – Bad Business for E-Commerce Websites

Sterne, Kessler, Goldstein & Fox May 29, 2015

Bylined Articles

Changes in Russian Trademark Law

Sterne, Kessler, Goldstein & Fox May 29, 2015

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox May 29, 2015

MarkIt to Market®

MarkIt to Market – April 2015

April 30, 2015

Bylined Articles

I Second that e-Motion: Protecting Motion Marks

Sterne, Kessler, Goldstein & Fox April 30, 2015

Bylined Articles

USPTO Begins Accepting International Design Applications

Sterne, Kessler, Goldstein & Fox April 30, 2015

Publication

INTA Annual Meeting

Sterne, Kessler, Goldstein & Fox April 30, 2015

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox April 30, 2015

MarkIt to Market®

MarkIt to Market – March 2015

March 31, 2015

Bylined Articles

Global Trademark Protection — 5 Practical Considerations

Sterne, Kessler, Goldstein & Fox March 31, 2015

Bylined Articles

Single Color Mark — Functionality Does Not Necessarily Preclude Protectability

Sterne, Kessler, Goldstein & Fox March 31, 2015

Publication

INTA Annual Meeting

Sterne, Kessler, Goldstein & Fox March 31, 2015

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox March 31, 2015

In the News

Taylor Swift Trademark Applications: Walking the Line

Trademarks & Brands Online March 18, 2015

MarkIt to Market®

MarkIt to Market – February 2015

February 27, 2015

Bylined Articles

New Tool to Fight Counterfeiting – Customs Recordation Now Available in Canada

Sterne, Kessler, Goldstein & Fox February 27, 2015

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox February 27, 2015

MarkIt to Market®

MarkIt to Market – January 2015

January 30, 2015

Bylined Articles

Anatomy of a Protectable Slogan: JE SUIS CHARLIE versus THIS SICK BEAT

Sterne, Kessler, Goldstein & Fox January 30, 2015

Bylined Articles

New Year – Consider a Trademark Audit

Sterne, Kessler, Goldstein & Fox January 30, 2015

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox January 30, 2015

Publication

USPTO Takes on Deadwood

Sterne, Kessler, Goldstein & Fox December 31, 2014

Publication

USPTO Fees Reduced for 2015

Sterne, Kessler, Goldstein & Fox December 31, 2014

Publication

Generic Top Level Domains – Current Sunrise Periods Open

Sterne, Kessler, Goldstein & Fox December 31, 2014

MarkIt to Market®

MarkIt to Market – December 2014

December 22, 2014

Newsletter

MarkIt to Market – November 2014

November 26, 2014

MarkIt to Market®

MarkIt to Market – October 2014

October 31, 2014

Publication

USPTO Posts Service Marks Specimens Examination Guide

Sterne, Kessler, Goldstein & Fox October 29, 2014

Publication

Oktoberfest Special: Störtebeker, What’s in a Beer Name?

Sterne, Kessler, Goldstein & Fox October 29, 2014

Publication

Generic Top Level Domains – Current Sunrise Periods Open

Sterne, Kessler, Goldstein & Fox October 29, 2014

Bylined Articles

Trademark Due Diligence in Corporate Transactions

Bloomberg BNA Patent, Trademark & Copyright Journal October 3, 2014

MarkIt to Market®

MarkIt to Market – September 2014

September 30, 2014

Bylined Articles

Why Brands Need to Pay Attention to Unregulated Domains

IP Watchdog September 24, 2014

Publication

European Community Trademarks – Why it Now Matters if They’re Black and White (or Grayscale)

Sterne, Kessler, Goldstein & Fox September 24, 2014

Publication

Renewal Deadline – 1 Year Trademark Clearinghouse Registrations

Sterne, Kessler, Goldstein & Fox September 24, 2014

Publication

Generic Top Level Domains – Current Sunrise Periods Open

Sterne, Kessler, Goldstein & Fox September 24, 2014

MarkIt to Market®

MarkIt to Market – August 2014

August 29, 2014

Publication

The Next Time Your Pet Takes a Selfie…

Sterne, Kessler, Goldstein & Fox August 27, 2014

Publication

Why FLYING MONKEY WINE Never Got Off the Ground

Sterne, Kessler, Goldstein & Fox August 27, 2014

Publication

Generic Top Level Domains – Current Sunrise Periods Open

Sterne, Kessler, Goldstein & Fox August 27, 2014

MarkIt to Market®

MarkIt to Market July 2014

July 30, 2014

Publication

An Expensive Reminder to Secure Trademark Rights Prior to Foreign Expansion

Sterne, Kessler, Goldstein & Fox July 30, 2014

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox July 30, 2014

MarkIt to Market®

MarkIt to Market – June 2014

June 27, 2014

Publication

FDA Draft Guidance – Best Practices for Developing Drug Trademarks

Sterne, Kessler, Goldstein & Fox June 25, 2014

Publication

U.S. Patent and Trademark Office Proposes Fee Reductions

Sterne, Kessler, Goldstein & Fox June 25, 2014

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox June 25, 2014

MarkIt to Market®

MarkIt to Market – May 2014

June 5, 2014

Bylined Articles

Scammers Still Be Scamming

Sterne, Kessler, Goldstein & Fox May 28, 2014

Publication

Understand the Rules for Contests

Sterne, Kessler, Goldstein & Fox May 28, 2014

Publication

Catalogs as Specimens Showing Use in Commerce

Sterne, Kessler, Goldstein & Fox May 28, 2014

Publication

Generic Top Level Domains – Current Sunrise Periods Open

Sterne, Kessler, Goldstein & Fox May 28, 2014

Publication

Proposed Changes to Canada’s Trade-marks Act

Sterne, Kessler, Goldstein & Fox April 30, 2014

Publication

Generic Top Level Domains – Current Sunrise Periods Open

Sterne, Kessler, Goldstein & Fox April 30, 2014

MarkIt to Market®

MarkIt to Market – April 2014

April 28, 2014

Publication

Don’t be Overcome by MARCH MADNESS

Sterne, Kessler, Goldstein & Fox March 26, 2014

Publication

Changes Coming in China

Sterne, Kessler, Goldstein & Fox March 26, 2014

Publication

Do You Know the Way to…Hong Kong?

Sterne, Kessler, Goldstein & Fox March 26, 2014

Publication

Generic Top Level Domains – Current Sunrise Periods Open

Sterne, Kessler, Goldstein & Fox March 26, 2014

MarkIt to Market®

MarkIt to Market – March 2014

March 25, 2014

MarkIt to Market®

MarkIt to Market – February 2014

February 26, 2014

Publication

Service Marks Must be Used in Rendering of Services, Not Just Advertising

Sterne, Kessler, Goldstein & Fox February 26, 2014

Publication

Generic Top Level Domains – Current Sunrise Periods Open

Sterne, Kessler, Goldstein & Fox February 26, 2014

Publication

Reminder Regarding Use of the OLYMPICS/Rings, SUPER BOWL, and MARCH MADNESS Trademarks

Sterne, Kessler, Goldstein & Fox January 29, 2014

Publication

gTLD Sunrise Periods Now Open

Sterne, Kessler, Goldstein & Fox January 29, 2014

MarkIt to Market®

MarkIt to Market – January 2014

January 20, 2014

MarkIt to Market®

Markit to Market – December 2013

December 31, 2013