Sterne Kessler's marketing and advertising-focused IP services concentrate on helping clients avoid false advertising claims and assist in utilization of new media platforms for promoting products and connecting with customers online. We help clients capitalize on opportunities for brand expansion and exposure including licensing, co-branding and affinity relationships.
Growing a brand requires a significant investment of both financial and emotional capital. As market segments and channels of trade have become increasingly blurred, businesses have to work double-time to capture consumers' attention. On the one hand, creative media and advertising strategies can help a brand gain traction in a crowded marketplace. But, every new creative strategy comes with a new set of legal challenges. We help clients understand the legal implications of any advertising — new or old.
Our advertising-focused IP services concentrate on: helping clients avoid false advertising claims; ensuring they comply with claims requirements; and assisting them in using new media platforms to promote products and connect with customers in the online marketplace. We also help clients capitalize on opportunities for brand expansion via licensing, co-branding and affinity relationships. We also help clients enhance their brand exposure via sponsorships and endorsement agreements.
Advertising services include:
- Advertising review
- Brand messaging
- Claims analysis
- Branding guideline compliance
- Cooperative advertising
- Sponsorship and endorsement agreements