Start-Ups Should Balance Costs But Beware of Trademark Neglect

Director Monica Riva Talley was quoted in the article “Start-Ups Should Balance Costs But Beware of Trademark Neglect,” published by Managing IP.

“‘[S]tart-ups often fail to make sure their marks are available in other jurisdictions. Sometimes big products are derailed when they can’t go into foreign markets without changing their name,’ she says.

She adds that it’s important for start-ups to listen to their outside lawyers. ‘One pet peeve of mine is when legal advice is not followed and then it’s so much more expensive.'”