WTR Live: Brand Strategy Summit USA

Sterne Kessler Director Monica Riva Talley spoke at WTR Live: Brand Strategy Summit USA, a premier brand protection and trademark event. The program explored the issues shaping brand protection today, including dupe culture, AI implementation, online and offline enforcement, and tightening budgets.

Monica joined the panel session, “AI in Brand Protection: What’s Working, What’s Not and What’s Next.” Topics included:

• Work smarter, not harder: AI tools transforming clearance, monitoring and enforcement
• Lessons learned from the first wave of AI implementation
• ROI in focus: measuring impact and making AI investment count

Sterne Kessler was a conference sponsor.