WTR Brand Strategy Summit USA 2025

Director Monica Riva Talley moderated the panel session, “Changing Social Perceptions of Counterfeit Culture,” at the WTR Brand Strategy Summit USA 2025. The session discussed how to educate younger consumers about the dangers of counterfeit goods, the use of social media monitoring, and how influencers can help spread your message, as well as encourage digital natives to report intellectual property infringement.