IP Brief Annual Symposium

Sterne Kessler’s Shana Olson spoke on the panel, Branding in a Blurred World: Trademarks, Influencers, and Brand Protection Through IP, at the IP Brief Annual Symposium, hosted by the American University Washington College of Law.

The panel explored how companies and creators can protect trademarks, trade dress, and brand identity in influencer marketing, social media, and emerging virtual environments. Panelists examined consumer confusion, FTC disclosure compliance, and “initial interest” confusion online, with a focus on how IP professionals can preserve brand authenticity and consumer trust in a rapidly evolving digital marketplace.