Return on Investment – Proving That Protection Pays

This article first appeared in Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment 2019, a supplement to World Trademark Review, published by Globe Business Media Group – IP Division. To view the guide in full, please go to www.WorldTrademarkReview.com.

The unfortunate reality of the modern marketplace is that counterfeiting negatively affects profits, consumer safety and business reputations around the globe. Virtually all industry segments deal with counterfeiting on some level – analysts estimate that 25% of global internet commerce today involves counterfeit products.

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