Mid-sized law firms in today’s legal marketplace are often given three choices: merge, grow, or die. That’s accepted wisdom.
This book explores the dynamics and choices facing mid-sized firms. They may try to compete for profitable corporate litigation, deal and other bread-and-butter work, but everyone knows they (1) don’t have the IT and other systems heft to innovate with the big players, (2) don’t have the scale to market and compete for global business, and (3) can’t attract the talent they need to go head-to-head with Big Law on major work. But what if that’s wrong? What if mid-sized firms are in an ideal position to fix what’s wrong with law practice today? Competitive Strategies for Mid-Sized Law Firms – a collection of essays by and about mid-sized firms – offers a new perspective.
Competitive Strategies for Mid-Sized Law Firms – a collection of essays by and about mid-sized firms – offers a new perspective. Sterne Kessler's Chief Marketing Officer, John Sterling, authored Chapter 10 – "Strategic Thinking for Mid-Sized Law Firms" in this respected legal industry publication.