MarkIt to Market® – August 2020

We are excited to introduce the new look of Sterne Kessler’s MarkIt to Market® newsletter! The August 2020 issue discusses a recent precedential TTAB case regarding an attempt to protect Gruyère cheese as a geographic certification mark. It also includes two recent articles from Managing IP and The New York Times with quotes from Sterne Kessler trademark attorneys. In this issue:

• Would a Picnic be Complete without Gruyère Cheese from…Wisconsin?
• In the News: Start-Ups Should Balance Costs but Beware of Trademark Neglect
• In the News: Goldman Sachs Has Money. It Has Power. And Now it Has a Font

We would like to highlight two upcoming virtual events featuring Monica Riva Talley as a speaker. Please click the links below for more information:

• IPWatchdog Virtual CON2020, September 16, 2020
• IPO Virtual Annual Meeting, September 21-24, 2020

Sterne Kessler’s Trademark & Brand Protection practice is designed to help meet the intellectual property needs of companies interested in developing and maintaining strong brands around the world. For more information, please contact Monica Riva Talley or Tracy-Gene G. Durkin.