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In-House Counsel Say Communication and Creativity Can Fight Genericide

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Managing Intellectual Property

Managing Intellectual Property writes, "Using trademarks consistently and appealing to companies’ sense of brand ownership are key to preventing genericide, lawyers say. Genericide – when a brand’s trademark becomes the generic term for a product – wipes out trademark protection."

Director Monica Riva Talley was quoted in the article "In-House Counsel Say Communication and Creativity Can Fight Genericide," published by Managing Intellectual Property.