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Core Trump Asset—His Brand—Transformed as He Returns to Business

In the News
Bloomberg Law

Director Monica Riva Talley is quoted in a Bloomberg Law article titled, "Core Trump Asset—His Brand—Transformed as He Returns to Business."

The article, which examines the obstacles the Trump brand name faces after the Janaury 6 capitol riot, quotes Talley as she assesses its fate. Referring to the hospitality industry in particular, Talley said, "The horse is really out of the barn here. There have been too many assaults from different angles on the brand and its reputation."