Managing Intellectual Property writes "Speaking at the Managing IP Global Trademark Forum in New York yesterday, private practice and in-house counsel from CME, Verizon and Sterne Kessler highlighted the challenges of litigation when they delved into considerations including budgetary constraints and the likely outcome of a court case. In an ideal world, brands would be able to litigate against every instance of malicious infringement to help defend their reputation and protect the public."
Brands reveal how they choose whether to litigate
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Managing Intellectual Property