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Video: Emerging Markets: Opportunity, Risk, and What it Means for Brand Protection

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Monica Riva Talley discusses the opportunity and risk presented by emerging markets, and what it means in terms of a global brand protection strategy. She highlights the recent shift towards investment in developing markets, explains the practice of trademark squatting still prevalent in those areas, and mentions the importance of a global brand protection strategy given the risk inherent in developing markets.

Watch the video on our YouTube channel.