Conference space with attendees

IP Seminar @ VOLVO CARS

Speaking Engagement
October 09, 2019 11:50 AM - 12:40 PM
Volvo Cars Headquarters
Hosting Organization(s):
Premier Cercle™
Göteborg, Sweden

Director Tracy-Gene G. Durkin will be a moderator on the "Trademarks & Brands Overview" panel at the IP Seminar @ VOLVO CARS in Göteborg, Sweden on October 9, 2019.

Panel Overview:

  • New online marketplaces
  • Evolution of distribution channels from B2B to B2C
  • Lookalikes and counterfeiting
  • Automotive brand TM squatting
  • Lookalike vehicles in China
  • Fight against counterfeit parts
  • How clean is your dealer network
  • Licensing and protecting your brand name
  • Brand protection