Director Monica Riva Talley will be speaking on the panel "Developing an Anti-Counterfeiting Program: Deploying Tools and Relationships to Maximize Impact" during the 2020 IPO Virtual Annual Meeting. The panel will be available to view on-demand any time during the conference, which begins at 8:00 a.m. EDT on Monday, September 21, 2020 and ends at 4:00 p.m. EDT on Thursday, September 24, 2020.
The market for counterfeit products has been growing and is likely to continue to grow into the future. Designing an effective program to combat trade in counterfeit products requires a multifaceted approach, including conventional legal methods, technology, and relationships both inside and outside the organization. Speakers will explore how to deploy these tools effectively in designing and executing a company-wide anticounterfeiting program.