The Court of Public Opinion: How to Execute and Manage a Public Brand Evolution

Counsel Dana N. Justus will moderate the INTA 2022 Annual Meeting panel "The Court of Public Opinion: How to Execute and Manage a Public Brand Evolution," occurring virtually on Sunday, May 1, 2022 at 9:30 p.m. EDT. 

Session Overview

Savvy brand professionals are no strangers to the new reality that even the slightest change to a beloved brand can trigger a tidal wave of public opinions and commentary, from Twitter to “Saturday Night Live.” So how does a company decide to update a brand, and then plan for the resulting public reaction? Our panel from Mars, Incorporated will share their stories and insights on the recent M&M’S brand evolution from the legal, business, and communications perspectives—we’re in for a treat!