Sterne Kessler Director, Monica Riva-Talley will be the featured speaker for the panel entitled, “Developing a Filing Strategy.” The session will cover the types of trademark applications, including: use based, intent to use and foreign based applications; determining the proper applicant/owner; submitting a proper drawing of the mark; identification of goods/services and relevant strategic considerations; identifying appropriate specimens of use; process and pitfalls relating to the initial filing.