Dana N. Justus is counsel in Sterne Kessler’s Trademark & Brand Protection Practice, where she advises on U.S. and international trademark clearance, prosecution, enforcement, and portfolio management strategies.  With experience stemming from over 17 years in the trademark field, Dana is a trusted counselor to clients ranging from startups to multinational corporations in a wide variety of industries, including pharmaceuticals, communications, software, apparel, medical devices, financial services, food and beverage, hospitality, electronics, non-profits, chemicals, manufacturing, and entertainment.

Dana has significant experience in enforcement and civil litigation matters in federal district court and administrative proceedings at the Trademark Trial and Appeal Board (TTAB) and International Trade Commission (ITC), and was recognized as a “future leader” and “adroit enforcer” in the 2021 edition of World Trademark Review 1000. Dana also conducts due diligence analysis of intellectual property assets, provides counseling on a variety of transactional/licensing matters, and works with clients on domain name, social media, and anti-counterfeiting enforcement.

For three consecutive years since 2019, Dana was selected to the Washington, D.C. “Rising Stars” list in Intellectual Property by Super Lawyers. She has also been named a “Rising Star” by Managing IP since 2019.  JD Supra recognized her with a “Reader’s Choice Award” for excellence in writing and thought leadership in 2019.

Prior to joining Sterne Kessler, Dana was a Trademark and Copyright associate at the Washington, D.C. office of an international general practice law firm, where she focused on trademark portfolio management, transactions, and litigation. During law school, Dana was a Trademark and Copyright law clerk, student associate, and litigation paralegal at the Washington, D.C. office of an international intellectual property law firm. Also while in law school, Dana interned for the Honorable J. Michael Ryan of the Superior Court of the District of Columbia and the Recording Industry Association of America (RIAA), and served as a founding member and Editor-in-Chief of the American University Intellectual Property Brief.

Dana stays up-to-date on developments and trends in trademark law as an active member of the International Trademark Association (INTA), where she is a member of the Law Firm Committee (Communications Subcommittee for the 2022-2023 term and served on the Project Team for the 2022 Annual Meeting.  She previously served on the Young Practitioners Committee and as a project team leader for the Academic Committee and, while in law school, was selected for the inaugural class of INTA Student Ambassadors. Dana is also a member of the Intellectual Property Section of the D.C. Bar and the American Intellectual Property Law Association.

Dana earned her J.D. from the American University Washington College of Law and her B.A. in political science and criminology, cum laude, from the University of Florida.  When she is not practicing law, Dana enjoys yoga, literary thrillers, and chasing around her two young children.

  • Super Lawyers, “Rising Star – Washington DC” (2021 – 2019)
  • Managing IP, “Rising Star” (2023 – 2019)
  • JD Supra, “Reader’s Choice Award” (2019)

  • J.D., American University Washington College of Law
  • B.A., Political Science and Criminology, University of Florida, cum laude

  • District of Columbia

  • International Trademark Association, Law Firm Committee (2022-2023)
  • D.C. Bar, Intellectual Property Section
  • American Intellectual Property Law Association

Speaking Engagement

Idea Exchange—A Peek Behind the Curtain

Houston, Texas, November 15, 2023 12:45 PM - 2:15 PM EST

Webinar

2022 Trademark Year in Review: Analysis and Trends

Virtual, January 19, 2023 1:00 PM - 2:00 PM EST

Speaking Engagement

 The Court of Public Opinion: How to Execute and Manage a Public Brand Evolution

Virtual, May 1, 2022 9:30 PM - 10:45 PM EST

Speaking Engagement

Global Trademark Forum 2020

New York, NY, Convene at 810 Seventh Avenue, March 10, 2020

Speaking Engagement

Emerging Technologies and the Effect on the IP Industry

Washington, DC, American University Washington College of Law, March 21, 2019 1:30 PM - 4:00 PM EST

Speaking Engagement

American University Law Review Volume 68 Federal Circuit Symposium

Washington, DC, Washington College of Law, November 16, 2018

Related Resources

From Dana N. Justus

Bylined Articles

March 7, 2024

IP in Times of Recession: A Comprehensive Guide for IP Professionals

International Trademark Association Dana N. Justus

Firm Announcements

February 16, 2024

Sterne Kessler Secures Notable Trademark Win for BTL Industries

Sterne, Kessler, Goldstein & Fox Dana N. Justus

MarkIt to Market®

October 31, 2023

MarkIt to Market® - October 2023

Multiple Authors

Bylined Articles

October 31, 2023

A Great Trademark Portfolio Never Goes Out of “Style” – “Mastermind” Brand Protection Strategies from Taylor Swift

Sterne, Kessler, Goldstein & Fox Dana N. Justus

Press Release

October 2, 2023

Managing IP Recognizes Ivy Estoesta and Dana Justus as 2023 Rising Stars

Sterne, Kessler, Goldstein & Fox Dana N. Justus

Bylined Articles

April 27, 2023

“Reasonable Investigation” Practice Tips for Trademark Expungement and Reexamination Proceedings

Sterne, Kessler, Goldstein & Fox Dana N. Justus

MarkIt to Market®

April 27, 2023

MarkIt to Market® - April 2023

Monica Riva Talley, Dana N. Justus

Webinar Recordings & Materials

January 19, 2023

2022 Trademark Year in Review: Analysis and Trends

Monica Riva Talley, Dana N. Justus

Press Release

October 3, 2022

Director Ivy Clarice Estoesta and Counsel Dana N. Justus Ranked as "Rising Stars" by Managing IP for the Fourth Consecutive Year

Sterne, Kessler, Goldstein & Fox Monica Riva Talley, Dana N. Justus

Firm Announcements

June 9, 2022

Sterne Kessler and D.C. Bar Pro Bono Center Host Sixth Annual Small Business Clinic

Sterne, Kessler, Goldstein & Fox Monica Riva Talley, Dana N. Justus

In the News

March 24, 2022

Three TTAB Trends Shaping Board This Year

Managing IP Monica Riva Talley, Dana N. Justus

MarkIt to Market®

December 22, 2021

MarkIt to Market® - December 2021

Multiple Authors

Bylined Articles

December 22, 2021

Thoroughly Modern! The Trademark Modernization Act Offers New Tools for Trademark Owners

Sterne, Kessler, Goldstein & Fox Dana N. Justus, Lauriel F. Dalier

Press Release

October 25, 2021

Five Sterne Kessler Attorneys Selected for International Trademark Association Committees

Sterne, Kessler, Goldstein & Fox Dana N. Justus, Lauriel F. Dalier

Press Release

October 1, 2021

Counsels Estoesta and Justus Ranked as “Rising Stars” by Managing IP

Sterne, Kessler, Goldstein & Fox Dana N. Justus, Lauriel F. Dalier

Press Release

July 26, 2021

Sterne, Kessler, Goldstein & Fox Earns 13 Market-Leading Awards for Excellence in the First Six Months of 2021

Sterne, Kessler, Goldstein & Fox Dana N. Justus, Lauriel F. Dalier

Press Release

April 27, 2021

Super Lawyers Recognizes 17 Sterne, Kessler, Goldstein & Fox Attorneys as 2021 “Super Lawyers” and “Rising Stars”

Sterne, Kessler, Goldstein & Fox Dana N. Justus, Lauriel F. Dalier

MarkIt to Market®

March 31, 2021

MarkIt to Market® - March 2021

Multiple Authors

Press Release

February 18, 2021

WTR 1000 Heralds Eminent Status of Sterne Kessler Directors and Firm’s Trademark & Brand Protection Practice

Sterne, Kessler, Goldstein & Fox Multiple Authors

MarkIt to Market®

November 30, 2020

MarkIt to Market® - November 2020

Multiple Authors

Bylined Articles

November 30, 2020

Paradise Found – TTAB Reverses a Failure-to-Function Refusal

Sterne, Kessler, Goldstein & Fox P.L.L.C. Dana N. Justus

Press Release

October 28, 2020

Two Firm Attorneys Again Named 2020 “Rising Stars” by Managing IP

Sterne, Kessler, Goldstein & Fox P.L.L.C. Dana N. Justus

In the News

August 21, 2020

Goldman Sachs Has Money. It Has Power. And Now It Has a Font

The New York Times Dana N. Justus

MarkIt to Market®

July 30, 2020

MarkIt to Market® - July 2020

Dana N. Justus

Bylined Articles

July 30, 2020

Font Software Licensing – "Sans" Disparagement Clause

Sterne, Kessler, Goldstein & Fox P.L.L.C. Dana N. Justus

Press Release

April 30, 2020

Sterne, Kessler, Goldstein & Fox Attorneys Named 2020 Super Lawyers and Rising Stars

Sterne, Kessler, Goldstein & Fox P.L.L.C. Dana N. Justus

Press Release

April 16, 2020

Sterne Kessler Hosts Virtual Pro Bono Clinic for Small Businesses

Sterne, Kessler, Goldstein & Fox P.L.L.C. Dana N. Justus

In the News

March 11, 2020

Brands reveal how they choose whether to litigate

Managing Intellectual Property Dana N. Justus

MarkIt to Market®

January 31, 2020

MarkIt to Market® - January 2020

Multiple Authors

Bylined Articles

January 31, 2020

Grab Some Limes? What to do When Your Brand Goes Viral - and Not in a Good Way

Sterne, Kessler, Goldstein & Fox Dana N. Justus, Monica Riva Talley

Press Release

January 2, 2020

Sterne Kessler Elects Three New Directors and Promotes Five Attorneys to Counsel

Sterne, Kessler, Goldstein & Fox P.L.L.C. Dana N. Justus, Monica Riva Talley

Press Release

November 28, 2019

Three Sterne Kessler Attorneys Named IP “Rising Stars” by Managing Intellectual Property

Sterne, Kessler, Goldstein & Fox P.L.L.C. Dana N. Justus, Monica Riva Talley

MarkIt to Market®

October 31, 2019

MarkIt to Market® - October 2019

Multiple Authors

Bylined Articles

October 31, 2019

Zero Stars: FTC Settles with Skincare Company Over Fake Online Reviews

Sterne, Kessler, Goldstein & Fox P.L.L.C Dana N. Justus

In the News

June 28, 2019

Spotlight on Flex - Dana Justus

Diversity & Flexibility Alliance Dana N. Justus

In the News

April 24, 2019

Justices Question if ‘Fuct’ Trademark Merits First Amendment Protection

Westlaw Journal Dana N. Justus

Bylined Articles

April 1, 2019

SCOTUS Agrees to Hear Case Determining Federal Registrability of Immoral and Scandalous Trademarks

The Intellectual Property Strategist Dana N. Justus

Press Release

March 27, 2019

Sterne Kessler Director Monica Riva Talley and Counsel Dana Justus Recognized as “Top Authors” by JD Supra

Sterne, Kessler, Goldstein & Fox P.L.L.C Dana N. Justus

MarkIt to Market®

March 1, 2019

MarkIt to Market® - February 2019

Multiple Authors

Bylined Articles

March 1, 2019

Trademark Practice Update: Outrageous! Disgraceful! Appalling!...or is it? SCOTUS to Decide the Fate of Scandalous and Immoral Trademark Registrations

Sterne, Kessler, Goldstein & Fox P.L.L.C Dana N. Justus, Monica Riva Talley

Bylined Articles

February 14, 2019

Constitutionally Protected Free Speech: "Immoral and Scandalous" Versus "Disparaging" Trademarks

The Trademark Lawyer Dana N. Justus, Monica Riva Talley

Press Release

December 17, 2018

Sterne Kessler Recognized by Financial Times as One of 2018's Most Innovative Law Firms

Dana N. Justus, Monica Riva Talley

MarkIt to Market®

November 28, 2018

MarkIt to Market - November 2018

Multiple Authors

Publication

November 28, 2018

Now Coming in June 2019 – Changes to Canadian Trademark Law, Eh? (Part II)

Dana N. Justus, Monica Riva Talley

Bylined Articles

October 1, 2018

™ Ma®ks the Spot: Best Practices for Trademark Symbols and Marking

Sterne, Kessler, Goldstein & Fox Dana N. Justus

MarkIt to Market®

September 28, 2018

MarkIt to Market® - September 2018

Multiple Authors

MarkIt to Market®

March 28, 2018

MarkIt to Market® - March 2018

Multiple Authors

Bylined Articles

March 28, 2018

Countdown to December 2020: Brexit Draft Agreement Provides Some Clues for Trademark Impact

Sterne, Kessler, Goldstein & Fox Dana N. Justus

MarkIt to Market®

January 31, 2018

MarkIt to Market® - January 2018

Dana N. Justus, Julie D. Shirk

Bylined Articles

January 31, 2018

European Union Welcomes Certification Marks

Sterne, Kessler, Goldstein & Fox Dana N. Justus

Bylined Articles

December 27, 2017

Happy Holidays!

Sterne, Kessler, Goldstein & Fox Dana N. Justus

MarkIt to Market®

November 30, 2017

MarkIt to Market - November 2017

Multiple Authors

Bylined Articles

November 29, 2017

"Types" of Protection for Font and Typeface Designs

Sterne, Kessler, Goldstein & Fox Dana N. Justus, Ivy Clarice Estoesta

MarkIt to Market®

October 31, 2017

MarkIt to Market - October 2017

Dana N. Justus

Bylined Articles

October 25, 2017

A Different "Type" of Lawsuit

Sterne, Kessler, Goldstein & Fox Dana N. Justus

MarkIt to Market®

May 31, 2017

MarkIt to Market - May 2017

Dana N. Justus

Bylined Articles

May 31, 2017

#Sponsored – FTC Warns Social Media Influencers to Clearly Disclose Material Connections

Sterne, Kessler, Goldstein & Fox Dana N. Justus

MarkIt to Market®

January 31, 2017

MarkIt to Market - January 2017

Dana N. Justus

Bylined Articles

January 25, 2017

What's in a Name?: An Overview of the TTAB's Recent Surname Decisions

Sterne, Kessler, Goldstein & Fox Dana N. Justus

MarkIt to Market®

November 30, 2016

MarkIt to Market - November 2016

Multiple Authors

Bylined Articles

November 30, 2016

New Year, New Rules: What to Know About the January 2017 TTAB Rule Updates

Sterne, Kessler, Goldstein & Fox Dana N. Justus

MarkIt to Market®

October 31, 2016

MarkIt to Market - October 2016

Dana N. Justus

Bylined Articles

October 26, 2016

What's Happening with the Redskins Case?

Sterne, Kessler, Goldstein & Fox Dana N. Justus

MarkIt to Market®

August 31, 2016

MarkIt to Market - August 2016

Multiple Authors

Bylined Articles

August 31, 2016

USA! USA! USA!

Sterne, Kessler, Goldstein & Fox Dana N. Justus, Ivy Clarice Estoesta