Sterne Kessler Goldstein Fox

POSTPOINTS is a rewards program for readers of The Washington Post newspaper.  It rewards them for reading and interacting with the newspaper and its content (either online and offline), as well as for purchasing products and services from participating retailers and for participating in community service projects like blood drives.  As news and information is offered by more and more sources on the Internet and other media outlets, developing and maintaining reader loyalty is crucial.  This program (and the related intellectual property) is important to the Post, as  it seeks to build a new relationship  between the newspaper's readers, its advertisers and the community at large.   We worked with the  Washington Post to protect both the POSTPOINTS word mark and logo, which functions as "the face" of the program to consumers.